Conversion
E-points weekly
New customers
Mandlárna had an old web site that did not reflect their needs for sale of their product and their future vision of how to do business online.
After the client was on the board with a price proposal where part of that proposal was UX research and design, the fun could start.
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GOAL 1
Client wanted to be able to sell online more, faster and easier with great tracking
GOAL 2
To have interactive map with all new places where customers can buy the product in person (country wide)
GOAL 3
Customers should have the option to build a gift package combining other products.
EXPECTATION
Also client wanted to have integration for better bookkeeping management
We mapped the old web site and looked into analytic data to see where the pain points for the user were.
Through customer surveys we got valuable feedback on what is expected from the new site and all sorts of suggestions.
We clarified all collected words and verbal feedback and ran usability testing (10 users) of the old web to confirm all previous findings.
Very great feedback was obtained through 2 call ladies who managed sales and deal on daily bases with, at that time, not happy customers.
Who is the competitor either direct or indirect that is selling this amazing almond drink on other websites + other beverages sites was really eye opening.
All this research gave us a very good idea of customers' pain points and also showed us what, where and how to improve.
Very first sketches prior to wireframing with various possible ideas for new pages that we discussed and ideate with the team.
Next step was to create user flow and user journeys for a smooth shopping experience.
First set of interactive wireframes was then created that we tested with the end users and users with no knowledge of buying alcohol online.
After we had approximately 4 iterations (5 users per one iteration) design was ready for UI designers to start work on.
When design was ready we had 2 iterations to polish the final high fidelity prototype and all was mapped and handed to the development team.
The main aim was to modernise the way of selling this liquor so clients can make more money and to make it easier to track all online and storage transactions.
Mandlarna was already at the great start for selling their product that was by every day more in demand offline.
Our online solution helped spread the word (via SEO tactics) about this liquor and sales boosted sky high.
E-point map gave the other opportunity for selling throughout the whole country with a new e-point set every week.
New e-shop solution boosted online sales conversion for around 75% and helped to establish sale points all over the country for pick up in person.
Managing accounts, storage and finances was made easier via API to accountant application that was connected to the store and live time view on the web site.
General feedback from clients and its customers was amazing and everybody loved it from an easy to use perspective. Finally Mandlovice liquor could be ordered from confort of the users sofa.
Grade
Conversion
Grade
E-points in 1 month
New customers
